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The quick and easy fix for your freelance business for just £5 (includes the Most Unbelievable Free Gift Ever)

From: The Evil Bald Genius

To: Frustrated freelancers everywhere

Re: Your freelance business

Greetings. Evil Bald Genius here.

If you're a freelancer, coach, consultant, or other provider of professional services and you're struggling to make your business give you the lifestyle you promised yourself and those who depend on you when you first made the leap and set up on your own...

... then your day is about to get a lot better.

Because if you've been in business for more than five minutes you'll know freelance life isn't all it's cracked up to be.

You hung out your shingle on the promise to yourself of autonomy and self-determination. You'd be your own boss, take time off whenever you wanted, and swore you'd be beholden to nobody. 

It wasn't and even about the money, was it? It still isn't.

No, it's about the lifestyle the freedom of being a freelancer can give you.

But what happened?

The reality of freelance life, that's what happened.

Here's the truth of the matter, as I've little doubt you've discovered for yourself: being a freelancer is much harder than you thought it would be.

What you hadn't counted on was how much work is involved in attracting prospects and turning them into high quality clients who pay you what you're worth. The chances are you went into the business thinking all this would be simple and straightforward.

The harsh truth is being great at your "thing" is the easy part. It's what you love and what you're best at. The problem is before you get to do the thing you love you've got to market and sell yourself and ensure you get paid for it.

And this is where so many freelancers struggle. 

That's the bad news.

The good no great news is the struggles you're facing all boil down to one of more of three fundamental mistakes freelancers make in their businesses.

Which of these 3 mistakes are you making in your freelance business?

The chances are you making one or more of the following three deadly mistakes in your business:

  1. You have no system in place for attracting the right kind of prospects and tend to take what comes.
  2. You fail to sell your services at the rates you know you’re worth and often give discounts or negotiate prices.
  3. You have no reliable or robust process for predictably getting quality leads and converting them to sales.

The good news is if one or more of those does apply to you...

... then fixing it is simpler and easier than you likely imagine.

But before we get into why I say this, please understand one thing: if you do find yourself dealing with the wrong kind of prospects and clients, constantly running around from Zoom call to proposal, and ultimately being led-on, fobbed-off and ultimately ghosted...

It’s NOT your fault

Although it is your responsibility to fix.

See, you do things the way you do them mostly because that’s the way everyone else around you is doing them. And you don’t know what you don’t know because no one ever taught you any different. 

As I said up top, you started your business because you love to do what you do. The business side of things is almost certainly not something you thought too much about. Seeing the possibilities through rose-tinted lenses is an easy mistake I suspect we've all made ( I know I did when I started, so you're not alone).

Unfortunately, you won’t learn to solve any of these challenges by taking advice from fellow freelancers who are still struggling with them.

All they can ever do is give you advice on how to live with the pain. You have only to look at the comments on the majority of complaining social media posts to see this is true.

Nor can you afford to ignore them and hope things will somehow sort themselves out.

The fact is most freelancers have never learned how to market and sell themselves effectively and this is at the very core of the three mistakes I mentioned.

Somewhat ironic because it’s exactly the “how to” promise most make to their own clients, although they’re not being dishonest since they do know vastly more than the average twonk running a business.

But when it comes to competing with their fellow freelancers they’re out of their depth, since they’re going toe-to-toe with equally-skilled professionals vying for the same business in an ever more crowded marketplace.

Thus they can help their clients yet find it hard to help themselves.

A cliché, I know.

But it’s a fact, and a costly one for your average freelancer. 

The solution?

The Well-fed Freelancer, a short and easy read describing a  simple, elegant, and powerful method you can plug into your business and get those three problems nailed, once and for all.

Get The Well-Fed Freelancer and the Most Unbelievable Free Gift Ever for just £5

You’ll receive The Well-Fed Freelancer digital book, a MOBI file for your e-reader or tablet, and The Most Unbelievable Free Gift Ever.

Here's a quick look at what you'll discover when you get your digital copy of The Well-Fed Freelancer

  • How to attract the best clients to your business while at the same time repelling the rest. Getting clients is easy. Getting high quality clients who'll pay you what you're worth without complaint... not so much. And weeding out those clients destined to become a thorn in the side? Hardest of all. But mastering this skill is perhaps the most important skill you’ll ever learn in your business, since like apples in a barrel, just one bad one can poison the lot. In The Well-Fed Freelancer everything is geared up to teach you exactly how to do this.
  • The secret to charging premium rates, fees, and prices for your expertise without anxiety or price-resistance from your clients. The key to profitability is in your prices, not your volume of sales. Not only will higher rates mean you make more money but they’ll also ensure you get a far better class of client.
  • How to stop wasting time up to 80% of your time talking to unqualified and unsuitable prospects. Most enquiries end up going nowhere, meaning statistically every minute you spend talking to a prospect is likely to be a minute wasted, and so the faster you weed out the wannabes, non-starters, and also-rans, the happier you’ll be.
  • Why you'll never again find yourself wringing your hands anxiously hoping, wishing, and praying your client would pay the damned invoice. Instead, I’ll show you how to get paid on time, every time, and right from Day One.
  • A better way to use Social media than "giving value" or seeking "engagement". Social media can be a great source of leads and business, although writing to get those dopamine-inducing likes, shares, comments, and views is not only a waste of time but also frequently actively counterproductive. Let me show you why this is and how to do it properly.
  • How to charge 6x to 10x what you're charging now without blinking (or getting price resistance from your prospects and clients). Pricing your services is as much a skill as performing them, and the only reason you’re struggling to charge what you’re worth is you haven’t yet learned how. That’s about to change.
  • How to face and deal more effectively with adversity — a MUST as competition for those precious freelance gigs become more intense and the sniping on social media descends to new lows in civility.
  • The 3 vital traits of effective leadership. A lot of people pump out a lot of hot air about "leadership" these days and I can't help but think most of them are comprehensively missing the point. Like it
  • Why you should NEVER, EVER be submitting proposals… and what to instead (and get paid for doing it).
  • Why higher fees are better for your clients. Yes, read that once more because it’s true. By charging more you can give far higher levels of service to fewer clients. By investing in you they’re investing in themselves. Never forget this.
  • The deadly danger of “banana skin questions" and how to avoid and deal with them.
  • A simple 9-step plan to maintain your equanimity and poise under ANY conditions. The man or woman who stays calm and steady under pressure is the one everyone else turns to for leadership when the going gets tough. Here, I’ll show you how to be the one.
  • The Magic Message. how it will change your life and business dramatically for the better overnight (fewer than 100 words and you always get the right answer).
  • Why others' opinions of you are only as important as you decide to let them be. Sure, they can wound but only to the extent you allow them to. Indifference is a learnable skill and you get better at it the more you practice. Follow the drills I share with you, and you'll be operating from a point of rock-solid emotional invulnerability before you know it.
  • How to get paid from day one and never suffer the frustration and indignity of chasing a late- or non-paying client ever again.
  • How to immunise yourself against the B.S. prospects try and guilt you into.
  • The 3 (literally) life-changing things I get new clients to do the moment I start working with them. Take my advice on this and it’ll change your life and business immeasurably for the better in 30 days or less, guaranteed.
  • How to promote and sell yourself without fear, guilt, anxiety, or resistance. Sales and selling have an undeservedly bad rep. I’ll show you why our negative attitude to selling yourself is unwarranted and based on flawed premises (and it’s costing you a fortune… and your peace of mind).
  • How to get the right answer from a prospect who's ghosted you  and vanished off the radar. This always gets you the answer you need even if it's not the answer you want. Best of all, it's a non-needy, non-desperate approach which won't leave you feeling like you want to cringe.
  • The ONE skill I learned 35 years ago and changed my life forever. Sounds like an exaggeration, I know, but it's not. This is particularly important for women if you want to avoid being labelled as "aggressive" or "bitchy" when you won't let others walk all over you.
  • Foolproof ways to avoid “mission creep” where you're expected to do more and more work before your invoice is paid.
  • How to stop working for free by getting on the phone for a ‘chat’ and having it morph into full consulting call (giving them reason to argue with you, try to fix things themselves, or give your ideas to someone cheaper or an in-house team).
  • The easy way to avoid putting in time-consuming “proposals” and getting ghosted as a reward.
  • A quick end to wasting your time with enquiries from price-buyers, especially when all they want is a quote they can use to play you off against other freelancers.
  • The quick and easy way to avoid getting paid late (and maybe not at all).
  • Why charging your clients more is not just good for you but is also better for your clients.
  • Why doing free “trial pieces” is such a bad idea and how to avoid it easily and without awkwardness or embarrassment.
  • A foolproof method to avoid being treated like the “hired help” and instead assume your rightful position as a Trusted Advisor.
  • Why asking your fellow freelancers for advice is one of the worst things you can ever do, even though it's the most common and obvious thing to do when you're stuck.
  • And much, much more besides.

The Well Fed Freelancer is just £5
(plus VAT where applicable)

On the next pages you'll have the opportunity to add some extra resources to make plugging The Well-Fed Freelancer into your business as quick, simple, and painless as possible.

This is purely optional and, as I'm sure you can see by now, The Well-Fed Freelancer has everything you need to know to get it doing the heavy-lifting for you in your freelance business (and then some).

I'll deliver your digital copy of The Well-Fed Freelancer to your email inbox immediately so you get started and discover the power of the system and methods for yourself right away.

Your download today also includes the Most Unbelievable Free Gift Ever.

I get it... you're probably thinking you're going to be overwhelmed with information, although I’ve done my best to organise everything so you can intuitively grasp the basics with minimum effort yet also have a solid blueprint you can follow to put your freelance business on rock-solid foundations and start attracting the best clients, charging premium fees, and having it all happen reliably and predictably, like clockwork.

More: to ensure you have everything you need to understand and get The Well-Fed Freelancer system plugged into your business without outside help, I’m also including The Most Unbelievable Free Gift Ever at no cost with your download today.

I've included this gift to complement what you’ll learn inside The Well-Fed Freelancer. It's a compilation of the most relevant and useful resources in my vault, and all together it'd set you back a considerable sum if you were to get bonuses individually.

Good taste and decorum mean I'm not going to dump the "value" on you as so many do in this line of work, although, just for context, the attendance fee at my Top Dog  event was £1,000, and for other events I've held tickets have been as much as £3,000.

Why am I doing this?

Two reasons.

The first is to bring you rapidly and fully into my world and share with you such an overwhelmingly more efficient and effective way to run and grow your freelance business you’ll want to become my client and buy more from me.

And the second is to demonstrate my claim above to you as quickly, comprehensively, and irrefutably as I can so that first reason comes to the forefront of your mind sooner rather than later, because the longer you leave things before taking action, the longer you’re going to be bashing your head against the brick wall of your business and perhaps wondering if it’s all worth the hassle.

None of this is altruistic or done from the goodness of my heart. I’m business owner just like you are, and if I don’t make sales I don’t get to eat.

Although, regardless of what you think about the self-serving nature of what I’ve just shared with you it would be reasonable accept I’m well aware of the fact the best way to get you to fall in love with me and my methods is to show you beyond all doubt my methods works and I do know what I’m talking about.

I can’t succeed unless you succeed, in other words.

And the best way I can think of to win your trust is to help you to the best of my abilities right from the outset.

Make sense?

 Get The Well-Fed Freelancer for just £5 and get the Most Unbelievable Free Gift Ever with my compliments

Gift #1

Top Dog, Top Dollar (live video recordings and manual)

How to become the feared and respected leader of the pack and sell your stuff at (VASTLY) higher prices than your competitors’ without losing sales or customers (except those you want to lose, cuz working with them is worse than cleaning your nipples with bleach and a wire brush).

Recorded LIVE in Cork at the Top Dog, Top Dollar seminar, this is the last word in premium pricing and premier positioning.

Business owners paid £1,000 to attend this event and came from as far away as Australia and New Zealand to learn how to put an end to being hammered down on price and treated like a doormat instead of a Trusted Expert.

Get these videos at NO extra cost when you invest in your copy of The Well-Fed Freelancer — just £5 

Gift #2

The Advertiser Identifier

We all love "free" leads from social media, but the truth is they are not free.

We may not pay directly but there is always an associated cost attached, even if we're creating and posting our own content.

The problem is leaving the future success and prosperity of your business in the hands of multi-billion dollar mega-corporations 

Wanna test the water and get started with paid digital advertising but don't know which platform to try, how to get started, or how to track your progress and results?

Fret no more because we've got you covered in this comprehensive and powerful guide to the different digital advertising options available to you.

This quick and easy guide to online advertising is included in your download at NO extra cost when you invest in your copy of The Well-Fed Freelancer — just £5

Gift #3

Endorsement Magic

Testimonials prove your worth more than a portfolio ever will, so why aren't you collecting them?

Discover how to get a kick-ass testimonial from a client before you even deliver the work.

Discover how to get those killer testimonials and recommendations at NO extra cost when you invest in your copy of The Well-Fed Freelancer — just £5 

Gift #4

Copywriting The EBG Way

In these videos recorded live in Cork, The EBG takes you by the hand and walks you through his drop-dead simple paint-by-numbers system for writing winning copy for your business, whether you're a copywriter or not.

Shortcut the massively steep learning-curve of effective sales copywriting at NO extra cost when you invest in your copy of The Well-Fed Freelancer — just £5 

Gift #5

How to Build an Unshakeable Character.

Life is good... until it isn't. And how we deal with adversity doesn't make or define us — it reveals us. 

And the time to be developing your rock-solid and unshakeable character is NOW in your day to day life and not waiting until adversity comes knocking at your door. And build an unshakeable character is exactly what I show you how to do in How to Build an Unshakeable Character.


This groundbreaking training on how to face adversity and lead your clients effectively through whatever life and business can throw at you comes at NO extra cost when you invest in your copy of The Well-Fed Freelancer — just £5 

Gift #6

Social Media Kickstart

Free marketing on social media, the chance to pull in clients for free from an audience of (literally) billions.

What's not to love?

How about the fact when you follow the conventional wisdom you get great engagement and all those feelgood vibes... but what you don't get is the clients you need. That stops right now.

Start getting high quality leads from your social media content at NO extra cost when you invest in your copy of The Well-Fed Freelancer — just £5 

Gift #7

Freelance Fundamentals 7-Day Kickstart

Most freelancers build their biz with poor groundwork, and while it's not their fault - it is their responsibility to fix it.

This short challenge will give you unshakeable foundations to build upon in just 7 days.

Get the 7 day Kickstart and revolutionise your freelance business at NO extra cost when you invest in your copy of The Well-Fed Freelancer — just £5 

Gift #8

The EBG's WFF Daily Emails

Want my irreverent, incisive, insightful, and decidedly non-PC emails?

They're the perfect complement to The Well-Fed Freelancer and I frequently dig deep into the soft and esoteric underbelly of the main principles I cover in the book.

They drop into your inbox every morning, seven days a week (almost) without fail. All hot and sizzling, fresh from the pan.

Yes, I'll no doubt eventually try to sell you more stuff at some point, but you knew that anyway, and one thing I promise you is it's not mandatory, crass, offensive, or tasteless.

I am and my emails are, but my selling-style really isn't.

Easy, right?

Right.

Oh yeah, and this is not a free email list. The only way to get onto it is if you own a copy of The Well-Fed Freelancer.

Investing just £5 in your copy of The Well-Fed Freelancer qualifies you for an immediate and FREE subscription to The EBG's WFF Daily Emails and get my special insights and offers delivered hot and fresh to your inbox every morning. You can unsubscribe at any time using the link at the bottom of every email.

Gift #9

FREE access to the Well-Fed Business Community Platform


Investing just £5 in your copy of The Well-Fed Freelancer qualifies you for immediate and FREE membership of the Well-Fed Business Community Platform. You'll get to bounce ideas off The EBG and rub shoulders with likeminded freelancers and other business owners.

Get The Well-Fed Freelancer and the Most Unbelievable Free Gift Ever for just £5

You’ll receive The Well-Fed Freelancer digital book, a MOBI file for your e-reader or tablet, and The Most Unbelievable Free Gift Ever.

  • A digital copy of The Well-Fed Freelancer £5.
  • Top Dog, Top Dollar (live video recordings) FREE.
  • The Advertiser Identifier FREE.
  • Endorsement Magic FREE.
  • Copywriting The EBG Way (live video recordings) FREE.
  • How to Build an Unshakeable Character FREE.
  • Social Media Kickstart FREE.
  • Freelance Fundamentals  7-Day Kickstart FREE.
  • The EBG's Daily WFF EmailsFREE.
  • Access to The Well-Fed Business Community Platform. FREE.

My personal unconditional, cast-iron, no-wiggle-room DOUBLE your money-back PLUS FREE Pizza guarantee...


If at any time between now and the day you die you believe for any reason or no reason at all what I’m sharing with you in The Well-Fed Freelancer isn't worth at least a thousand times what you paid to get it in your hands…

First… just let me know and I’ll ensure you get a full and courteous refund of DOUBLE your money back (and you can keep the Most Unbelievable Free Gift Ever and everything else you may have downloaded with my compliments).

And secondly... I'll buy you a pizza and get it delivered to your door from your favourite local pizzeria, my way of cheering you up and apologising for having wasted your time.  

Can’t say fairer than that, can I?

“No EBG, you can’t” is the only sane answer to that question.

So... what are you waiting for?

Get The Well-Fed Freelancer and the Most Unbelievable Free Gift Ever for just £5

You’ll receive The Well-Fed Freelancer digital book, a MOBI file for your e-reader or tablet, and The Most Unbelievable Free Gift Ever.

Here's what just a few of my readers have to say about The Well-Fed Freelancer

"The Well Fed Freelancer — short and ugly,  a bit like the author"

“I have just one fear for anyone reading this book — they won’t take it seriously because it’s short and ugly.

Its author is also short and ugly, but he shouldn’t be underestimated either. I shudder to think what my coaching business would be like if I’d never met Jon McCulloch and followed his advice (the last part of that sentence being the most critical).

I’d almost certainly be under-charging and no doubt I’d still be bending over backwards for douchebag clients who don’t respect my time and blame me when they don’t get the results they say they want. I’d be taking their criticism personally, and I’d be weighed down with a sense of responsibility if they didn’t put in the work. Basically, my business would be shit and I would probably have given it up and got myself a ‘proper’ job.

I’ve been in Jon’s world for over a decade. Following his advice, I’ve done things that feel counterintuitive and uncomfortable but the changes have made a dramatic positive impact on not just my business but my whole life. Jon’s core message never changes because he’s perfected his method and the actions he prescribes are unerringly effective.

I now get paid really well by clients I love working with and who appreciate what I do. The Well Fed Freelancer is The EBG’s finest work distilled into the ultimate digest for anyone who wants to run a profitable freelance business on their own terms.”

~ Vicki La Bouchardiere,
https://venture-coaching.com

Get The Well-Fed Freelancer and the Most Unbelievable Free Gift Ever for just £5

You’ll receive The Well-Fed Freelancer digital book, a MOBI file for your e-reader or tablet, and The Most Unbelievable Free Gift Ever.

"Print page 29 and stick it on your bathroom mirror where you’ll see it every day. Write ‘Do this shit’ in lipstick beneath it, just so you’re clear why it’s there. Then implement it ruthlessly. Will visitors think you’re weird? Yes. But fuck that. Page 29 will turn your business and livelihood around – if you implement it."

Dev Lall

“Anyone can write. But the point of writing is to communicate, and in that regard The Well-Fed Freelancer is an extraordinary book. The struggle to repeatedly attract enough of the right kind of leads, to systematically and predictably convert them to clients who pay well for your skills and expertise is one we all face.

I was going to say that over 33 pages Jon clearly lays out a step-by-step plan to overcome those problems once and for all.

But if I did that I’d be wrong.

Because Jon actually does this on just ONE page. On page 29, over a mere 9 bullet points he summarises exactly what you need to do to sort your business once and for all.

I’ve known Jon personally and professionally for well over a decade. In that time my business has flourished (when I followed his advice) and floundered (when I didn’t).

Buy this book. Read, re-read and make sure you understand the simple yet comprehensive and highly effective plan he lays out.

Print page 29 and stick it on your bathroom mirror where you’ll see it every day.

Write “Do this shit” in lipstick beneath it, just so you’re clear why it’s there.

Then implement it ruthlessly.

Will visitors think you’re weird?

Yes.

But fuck that. Page 29 will turn your business and livelihood around – if you implement it.”

~ Dev Lall, Surgeon, The Private Practice Expert Founder, The Academy of Private Practice
https://privatepracticeexpert.co.uk 

Get The Well-Fed Freelancer and the Most Unbelievable Free Gift Ever for just £5

You’ll receive The Well-Fed Freelancer digital book, a MOBI file for your e-reader or tablet, and The Most Unbelievable Free Gift Ever.

"Would my business be where it is now without EBG? No. Would I have learned the things he has taught me without him? Also no. He’s not for everyone, but he does know what he’s talking about"

“Would my business be where it is now without EBG? No. Would I have learned the things he has taught me without him? Also no.

I may worked some of it out over time, but applying what I have learned from him has enabled me to have a stress free (mostly), healthy business, saved me considerable time and worry, and given me confidence in dealing with customers assertively and effectively.

He’s not for everyone, but he does know what he’s talking about.”

~ Sophie Blackmore, https://thehappymarketer.co.uk

Get The Well-Fed Freelancer and the Most Unbelievable Free Gift Ever for just £5

You’ll receive The Well-Fed Freelancer digital book, a MOBI file for your e-reader or tablet, and The Most Unbelievable Free Gift Ever.

"…this will be an extremely uncomfortable read. But also the kind of wake-up call that you desperately need in your business and life right now. "

“If you're a client-pleaser who keeps giving away time and expertise for free and getting ghosted more often than not, be warned: this will be an extremely uncomfortable read. But also the kind of wake-up call that you desperately need in your business and life right now.

The part about setting our own boundaries instead of feeling forced to do what other people in our industry are happy to put up with (e.g. time-consuming discovery calls for free) was especially an eye-opener for me."

~ Giada Nizzoli, https://craftycopy.co.uk

Get The Well-Fed Freelancer and the Most Unbelievable Free Gift Ever for just £5

You’ll receive The Well-Fed Freelancer digital book, a MOBI file for your e-reader or tablet, and The Most Unbelievable Free Gift Ever.

"I've followed the advice within, and it changed my life (as promised)"

“This is less a book and more an idiot-proof recipe that, with time and practice, will enable any freelancer to radically overhaul their business for the better.

I know this because I've followed the advice within, and it changed my life (as promised).

Specifically:

I've put my prices up significantly.

I can't remember what it's like to deal with a toxic client.

I work roughly half the hours I used to so have more time to spend with my wife and baby daughter.

I no longer care one jot about what friends, family, prospects, and random people on the internet have to say about my business.

Not bad for 33 pages.

If you do get this book — and you should — I'd heartily recommend saving it to your desktop so it's always to hand when you need it.

Doing this will help you out of pretty much any tricky marketing or sales situation immediately”.

~ Phil Tyreman, https://coolcontent.co.uk

Get The Well-Fed Freelancer and the Most Unbelievable Free Gift Ever for just £5

You’ll receive The Well-Fed Freelancer digital book, a MOBI file for your e-reader or tablet, and The Most Unbelievable Free Gift Ever.

"Jon’s style can best be described as tough love. Only without the love. But there’s no denying he knows what he’s talking about "

“Jon’s style can best be described as tough love.

Only without the love.

But there’s no denying he knows what he’s talking about. If you follow his Well Fed Freelancer method you’ll end up with the reward of clients who pay up front and follow your rules.

For me that’s the fundamental principle — establishing rules right from the beginning around what you’ll accept from prospects and how you want clients to behave. I’ve learnt the hard way myself how vital this is, having fallen victim to time wasters and tyre-kickers in the past.

It’s not easy to implement and it’s not a quick-fix. But nothing worth having ever is.”

~ Sarah McGuire, https://patronwills.co.uk

Get The Well-Fed Freelancer and the Most Unbelievable Free Gift Ever for just £5

You’ll receive The Well-Fed Freelancer digital book, a MOBI file for your e-reader or tablet, and The Most Unbelievable Free Gift Ever.

"I have paid Jon McCulloch a bloody fortune over the decade. It is the best money I have ever spent."

Nick Holmes

“If you read this properly, this book can change your world as a business owner. If it doesn’t then go and read it again. the reason is because like me, you didn’t understand it the first time round.

In here are rules that will allow you to control and manage your business so that you can enjoy it again. They are not easy to apply but they are simple. Here’s the first rule: simple is rarely easy.

The second rule is that you can run a better business by serving only serving higher quality, but fewer, clients than you are at the moment. Within that is the third rule: the customer is NOT always right.

I have paid Jon McCulloch a bloody fortune over the decade. It is the best money I have ever spent.”

~ Nick Holmes, https://scrumnastics.co.uk

Get The Well-Fed Freelancer and the Most Unbelievable Free Gift Ever for just £5

You’ll receive The Well-Fed Freelancer digital book, a MOBI file for your e-reader or tablet, and The Most Unbelievable Free Gift Ever.

"I haven't read a book this enlightening since Jay Abraham's ‘Getting Everything You Can Out of All You've Got’"

“I haven't read a book this enlightening since Jay Abraham's "Getting Everything You Can Out of All You've Got". And unlike Jay's book, this book gives you the tools to get going from a complete standing start.

Jon's suggested format for a LinkedIn post alone makes this book worth your time and attention. And yet it's full of other practical and actionable tips that JUST MAKE SENSE.

It's short, sweet, brutal, engaging and utterly excellent.

I can't praise it highly enough."

~ Andy Thomson

Get The Well-Fed Freelancer and the Most Unbelievable Free Gift Ever for just £5

You’ll receive The Well-Fed Freelancer digital book, a MOBI file for your e-reader or tablet, and The Most Unbelievable Free Gift Ever.

"Make this book your business bible and you won’t go far wrong”

“I read The Well Fed freelancer in under an hour and then went back with a notebook and read it again. I actually wish it would have been the first business book I’d read because then I’d have saved myself a lot of time and struggle.

Jon's logic is simple and straightforward. If you’re a freelancer desperately clinging onto anyone who shows a slight interest in working with you this book is for you.

It's a simple, easy to follow, step by step plan to help you find more of the right clients. You’ll feel more confident about how you work and who you work with. Poor boundaries and shitty clients are often accepted as a rite of passage or way of life when you’re a freelancer.

Not anymore.

Jon shows you how to create a set of business rules that makes it easier to spot the wrong clients and shows you how to attract more of the right ones".

Make this book your business bible and you won’t go far wrong." 

~ Clair Stevenson, https://upwriteonline.co.uk

Get The Well-Fed Freelancer and the Most Unbelievable Free Gift Ever for just £5

You’ll receive The Well-Fed Freelancer digital book, a MOBI file for your e-reader or tablet, and The Most Unbelievable Free Gift Ever.

"I consume everything he writes with much delight, probably because I believe he's exactly right. Always keeps me smiling but when he started quoting Pink Floyd I had to break into laughter"

“I read EBG's latest book today with my usual delight. His entire premise for how to grow a profitable business without going broke or bonkers sits well with me. His methods and thinking are sound.

I consume everything he writes with much delight, probably because I believe he's exactly right. Always keeps me smiling but when he started quoting Pink Floyd I had to break into laughter. Well done! Quick and to the point as he always is. Cheers from Canada”.

~ Richard Lees

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"Good shit as always, Jon. This is why you're my favourite autistic slaphead"

“This may be a short book, but there's an awful lot of gold packed in here.

I love the way Jon sets out a step-by-step process that any freelancer can follow to get better clients and earn more money. It's not the way most people do it, but it makes so much sense when he lays it out in front of you.

A real eye-opener for me was how Jon explains how he never spends time putting together free proposals for clients. The way he sets his systems up, you're paid up-front for everything you do, including things most freelancers do for free, such as initial calls and proposals.
As someone who has previously spent hours talking on Zoom and putting together detailed proposals only to be ghosted by prospects, this was a revelation. How Jon does this is so simple, even if it's not easy.

If you're a freelancer and want to regain control of your life, get paid more (and upfront!), and only work with clients you like and who appreciate you, getting this book is a no-brainer”.

~ Matthew Guise

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"Jon’s book The Well Fed Freelancer has helped me stop, think and reload my dreams and how to achieve them"

“Wow, thank you.

I had become buried in my everyday and could not see my outcome. Jon’s book The Well Fed Freelancer has helped me stop, think and reload my dreams and how to achieve them.

Do you remember why you started your business? “The beginning is to decide what kind of a life and business you want” .

I realised that visualising is the first piece of the puzzle, but had become lost in the box of life.

Next I set my rules, think of them as the outside straight edges. I will set aside the time I need to complete my new picture of the future. Thank you”

~ Sandra Palmer-Snellin, www.farmerpalmers.co.uk

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"I’ve been around Jon’s work for over 12 months, every time I’ve been introduced to any of his new work or content, I learn what he teaches at a deeper level"

“I’ve been around Jon’s work for over 12 months, every time I’ve been introduced to any of his new work or content, I learn what he teaches at a deeper level.

Repetition is the key to getting ahead, becoming proficient in any undertaking, and doing this work is no different.

What resonated with me them most this time around is that clients need to know who’s in charge, it can’t be them as they are not qualified to be, otherwise they wouldn’t be asking for help.

 It may seem arrogant to some, but business is not about being nice and giving your power away, it’s about making your clients life better and in turn your own.”

~ Dean Starbuck, orchidcomputers.co.uk

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"An empowering read. 10/10 would read again"

“EBG writes in a direct and unapologetic style which makes his coaching style all the more palatable and effective. As a freshly cracked freelance egg who has been undervalued in previous marketing roles as I undervalued my abilities and contribution, I have found the concept of charging for a consultancy call to be the most refreshing.

People actually paying to speak to me seemed like an alien concept.

But then I remembered that people happily pay OnlyFans subscriptions to look at feet, so why wouldn't they invest in a content marketing consultation that could potentially set them on the right track to save their business?

The activities in this book will act as foundations of the boundaries I set in my working relationships going forwards. An empowering read. 10/10 would read again.”

~ Jemma Utley, Freelance Content Specialist.

Get The Well-Fed Freelancer and the Most Unbelievable Free Gift Ever for just £5

You’ll receive The Well-Fed Freelancer digital book, a MOBI file for your e-reader or tablet, and The Most Unbelievable Free Gift Ever.

"If you want to run YOUR business, YOUR way and not at the whim of flaky, unpredictable and manipulative clients, read this"

“I’ve followed EBG for some time now and always found his content inspiring and thought provoking, but working a little outside the traditional freelance model, I wasn’t sure how relevant the Well-Fed Freelancer would be.

Dispelled that myth by page 6.

The Framework Model captures and solidifies all the concepts explored in the book and gives the reader a path for implementation.

Let’s be clear, it’s a guided path to be walked – not a Royal sedan chair ride, where someone else does the heavy lifting.

EBG is clear – you have work to do….

I’ve taken the first step – resetting boundaries – and feel liberated already.

If you want to run YOUR business, YOUR way and not at the whim of flaky, unpredictable and manipulative clients, read this

~ Barry Jones – www.tropism.co.uk

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"If you want candy-floss and bubbles, forget it. If you want real business advice to change your life and set yourself free, this book is it"

“I’ve been following Jon McCulloch (aka Evil Bald Genius) for a while now on social media. I was drawn to his no-bullshit approach, which I prefer in world full of it.

 This short book is his distilled wisdom, and it’s a game changer. Don’t let the length fool you.

Yes it’s short, but there is so much in here that you will find yourself going back to it again and again as your appreciation of the system matures and new insights reveal themselves to you.

For years, I operated as a self-employed consultant, suffering the usual aggravation from clients that everyone else loves to complain about but nobody had the courage to deal with.

The eternal problems of how to attract clients, how to get work, how to price work and how to get paid for it in reasonable time were leeching the enjoyment out of being a freelancer.

I evolved over time, reading widely and learning some expensive lessons. This book would have saved me all of that.

Without doubt, the biggest takeaway for me was the concept of setting ironclad rules for myself and my business that would influence everything else.

If a client, prospect, whatever does not respect the rules, they don’t respect me, why should I work for them?

This is the root of all the other issues I just mentioned.

If you want candy-floss and bubbles, forget it. If you want real business advice to change your life and set yourself free, this book is it.

~ Dr Richard Diston, https://realsecuritydoctor.com

Get The Well-Fed Freelancer and the Most Unbelievable Free Gift Ever for just £5

You’ll receive The Well-Fed Freelancer digital book, a MOBI file for your e-reader or tablet, and The Most Unbelievable Free Gift Ever.

"It will challenge and change your mindset; make you realise your worth and get paid accordingly"

“WARNING….this book is not for those with a delicate disposition.

DO NOT buy this book if you’re looking for a fluffy, “sugar-coated” “how-to” guide, that will wrap a consoling arm around you, and give you silver-bullet after silver-bullet that will explode your business with very little effort.

If that’s what you want, I suggest you go speak to the fairies or write to Santa Claus

No.. this book will give you a realistic insight in to the (hard) work that is required to build a strong and profitable business and, with it, the specific building blocks you need to put in place as its foundation.

It will challenge and change your mindset; make you realise your worth and get paid accordingly.

At the very start, the book teaches you how to set clearly defined rules and boundaries and, importantly, how to make sure you and everyone else sticks to them – a skill that can be transferred to your personal life.

Use this book as your business handbook and as a constant reference point to keep you on track

P.S. See if you can spot the Pink Floyd reference”

~ Ioan Hughes, https://www.bridgedoorsystems.com/

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You’ll receive The Well-Fed Freelancer digital book, a MOBI file for your e-reader or tablet, and The Most Unbelievable Free Gift Ever.

"This is literally a step by step instruction manual for setting a solid foundations for your business.  It is mandatory reading for any business owner"

“I’ve just finished reading The Well Fed Freelancer and all I can say is, I wish I had read this back in 2013 when I first started working for myself. 

This isn’t like most books, you know the ones that skirt over subjects and never give you the detail you really need.  

This is literally a step by step instruction manual for setting a solid foundations for your business.  It is mandatory reading for any business owner.  

Throughout the book, Jon keeps calling out one fundamental… ‘Don’t do the work?  You won’t get the results.’ 

If you think this or any book contains a ‘magic pill’, ‘shortcut’ or ‘secret trick’ that will transform your business and your life then I am sorry to tell you that you are sadly mistaken.  

The reality is, you need to put in the hard work.  Ideally under the tutelage of someone who knows what they are doing.  

Someone like Jon.”

~ Tony Campbell
https://projectcontrolsimplified.co.uk

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You’ll receive The Well-Fed Freelancer digital book, a MOBI file for your e-reader or tablet, and The Most Unbelievable Free Gift Ever.

"Jon's methods will not appeal to everyone, but for the freelancer or contractor willing to take a chance, they will be life-changing"

“The freelance world can be challenging to navigate, and most of us need exactly the type of guidance in this book. Jon's methods will not appeal to everyone, but for the freelancer or contractor willing to take a chance, they will be life-changing. He's been on other side, and knows well the

pain of prospects looking for million-dollar copy in exchange for a few pennies, and he knows what it takes to get off that particular treadmill.

The concept of charging for those initial "consult" calls may set your hair on fire, and the idea of having firm rules as a freelancer may seem counterproductive, but these tips will definitely help cull those prospects who are looking for a cheap content-mill hack.”

~ Leslie Williams,
www.lesliewilliamswrites.net

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"The EBG and The Well Fed Freelancer are the answer to your prayers"

"The EBG may be my Dad, but it doesn’t take away from the fact he’s superb at marketing. And everything I’ve learned about business, I’ve learned from him (and this shit works).

The Well-Fed Freelancer is a comprehensive, complete guide. So long as you’re willing to put the work in and follow every page as Gospel… you’ll get results immediately. It’s an easy read, simple to follow, and simple to implement. Simple, but not easy.

And there’s the catch: I have no doubt you’ll resist because it’s uncomfortable and runs counter to everything you think you know about business. But if you’re strong-willed enough to push past that – you’ll no doubt succeed, and The Well-Fed Freelancer will become your new Business Bible.

I’d recommend this book to any coach, consultant or freelancer looking to improve their client attraction and selling abilities. If you’re struggling to attract the right clients and close the sale, or you’ve simply fallen out of love with your career because you’re only dealing with shitty clients, working for free and feeling at a loss of how to solve it…

The EBG and The Well-Fed Freelancer are the answer to your prayers”

~ Holly McCulloch,
https://endorsementqueen.com

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"If you’ve ever found yourself inadvertently yet unmistakably working for free (like I have) – this stuff is for you"

“If you’ve ever found yourself inadvertently yet unmistakably working for free (like I have) – this stuff is for you. We live in a society where, somehow, you can be easily branded as selfish if you don’t give at least some expertise away for free. While this is obviously modern-day madness, this framework is your pathway to succeeding in amongst it.

Be warned - Jon is not for everyone. His (undeniable) knowhow comes with a horrendously dark sense of humour which has me smirking the whole way through (beware - you must either possess, or be neutral to, said sense of humour to be able to get the gold out!).

The gold for me in this book is mapping out Price-Thing-Result-Outcome – getting to know what consciously goes on in your ideal customer’s head (and what doesn’t!) is… a game changer.”

~ Louise McHattie, https://aemtek.co.uk

Get The Well-Fed Freelancer and the Most Unbelievable Free Gift Ever for just £5

You’ll receive The Well-Fed Freelancer digital book, a MOBI file for your e-reader or tablet, and The Most Unbelievable Free Gift Ever.

"EBG's content is for everybody with brains and ambition, so if that is you, read on"

“Content over style?, or , style over content?

It doesn't really matter. EBG's content is for everybody with brains and ambition, so if that is you, read on.

If you like the way Malcolm Tucker delivers his pearls of wisdom then you will enjoy this mindful basejumping experience as you throw what the ‘mindless majority’ thinks out of the proverbial window.

‘If you don't eat your meat you can't have any pudding’ wasn't just a timely interjection by Roger Walters - it is a valuable lesson in putting you business back on track.

I come from a working environment where we teach PREPARE, PROTECT, DETECT, RESPOND, RECOVER, LEARN & REPEAT ... And it all starts with PREPARE... Now I've often heard it said that ‘Common Sense ain't that common’ - but the best tips I got from my preview draft of the WFF came from the hard questions you ask yourself early on, you can't be ‘laser focused’ unless you've considered many options and eliminated the ones that just aren't right for you.

I'm not talking about these easy ones you might put in your first business plan like what skills you have or what industries you can work in, but the harder ones like where do you draw the boundaries, what are your red lines, what are the things you are going to stop saying YES to because they dilute and distract you from the best work you can do.

The framework EBG goes on to lay out in the book is powerful stuff, supports ‘laser focused’ planning , supports systems, allows you to personalise your standards for effective and efficient engagements.

If you choose to knuckle down and work hard at the steps shared in WFF you will see improvement, you can then apply your own learning and feedback to make the methods unique to you and your business.”

~ James McKinlay, https://securingsmartcities.org

  • A digital copy of The Well-Fed Freelancer £5.
  • Top Dog, Top Dollar (live video recordings) FREE.
  • The Advertiser Identifier FREE.
  • Endorsement Magic FREE.
  • Copywriting The EBG Way (live video recordings) FREE.
  • How to Build an Unshakeable Character FREE.
  • Social Media Kickstart FREE.
  • Freelance Fundamentals  7-Day Kickstart FREE.
  • The EBG's WFF Daily Emails. FREE.
  • Access to the Well-Fed Business Community Platform. FREE.

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